Study On The Feasibility Of Creating Brand Of Amateur Badminton Club In

Abstract:under the trend of the development of economic globalization and integration, people more and more pay attention to the brand, consumer demand for sports brand is becoming more and more high. As Chengdu, as the era of progress and development, amateur badminton club increasingly mature. At the same time, the club constantly exposed many problems in brand creation process, therefore, this article USES the literature material law, field interview method, questionnaire investigation, data statistics, SWTO analysis and transfer to try the amateur badminton club of Chengdu this prospective problems in brand creation feasibility study.Results show that:the amateur badminton club of Chengdu club mainly25to60years of civil servants is given priority to, at the same time, the satisfaction degree of the club members to the club and to the brand awareness is higher; While existing amateur badminton club of Chengdu time, mainly in3to5years, and is small and medium-sized organizations, activity frequency in line with the club members will, has certain organization management system defects; Social environment on the club sports departments at all levels of recognition and affirmation, relatively complete facilities, economic development faster, single propaganda. Etc. Conclusion. Put forward:brand positioning is the foundation of any brand creation with the core, to create a brand to the brand positioning in the first place. For amateur badminton club of Chengdu brand positioning is:on the premise of badminton sport with characteristic of region (domestic nonprofit sports fitness club brand. Creation and development of the brand is closely related to the scientific management and planning. To conform to current club present situation proposed by the elected members of the club and arena on behalf of management team. To formulate scientific and reasonable brand development plan. Establish good club brand image; The club culture; Strengthen the club reputation; Strengthen the club brand risk awareness, enhance the interesting of club activities and events; Build loyalty club members.