The Influence Of Visual Culture On College Students' Ideological And Political Education And The Countermeasures

With the development of economy and the progress of science and technology, people are enjoying the material consumption, and they pay more attention to the spiritual satisfaction. with the transformation of social culture, especially in the spread of technology and visual technology today which progresses by leaps and bounds, the emergence of a new phenomenon-visual culture.The spread of visual culture in its unique way to attract people’s attention. It is unable to achieve in the area of traditional culture both in debauchery feeling and visual stimulation.Visual culture brought unprecedented thoughts, ideas, culture information, and it added the spirit of the perceptual color for people’s cultural life. Especially for youth university students, film, television, network, advertisement, cartoon has become an indispensable part of their daily life. They love various visual figure, and this aroused my interest in the visual culture research and enthusiasm.Based on the basic theory of Marxism as a guide, under the policy guidance of the Party, with the trend of the development of the times, on the basis of ideological and political education theory and practice, in the grasp of youth in the new period of college students’ physical and mental development characteristics at the same time, from the angle of the ideological and political education and visual culture area, integrated use of the related disciplines of knowledge and according to today’s college students to form the phenomenon of love and obsession, and visual culture environment has the advantages and disadvantages of the college students’ physical and mental development and so on.The ideological and political education in visual culture environment for exploratory research. In this paper, a total of four parts:Introduction part mainly puts forward the research background of the paper research significance, research status at home and abroad, research ideas and research methods as well as the paper’s innovative, briefly know about visual culture and the ideological and political education information.The first chapter mainly introduced the meaning of visual culture and the ideological and political education function; This part briefly discusses the first Chinese and foreign scholars to understand the meanings of visual culture, and system illustrates the characteristics of visual culture and the ideological and political education function of the visual culture.The second chapter mainly discusses the visual culture influence on college students’ ideological and political education; This part firstly on college students’ understanding of the visual culture situation has carried on the summary; The second tells the story of visual culture under the environment of ideological political education opportunities; Finally tells the story of visual culture under the environment of the challenges facing the ideological and political education.The third chapter mainly discusses the specific measures under the environment of visual culture to strengthen college students’ ideological and political education; This part is mainly from three aspects to discuss. First of all, play the positive role of visual culture, promote the effect of improving the ideological and political education of university students; Secondly, we should use the diversity of visual culture and pay attention to cultivation of college students’ comprehensive ability; Finally, we should optimize the environment of the spread of visual culture, and promote the healthy development of college students’ ideological and political education. School, family and society construct the spread of visual culture environment, as well as visual culture and mutual fusion and mutual promoting college students’ ideological and political education provides effective platform.