Research On The Countermeasure Of Ideological And Political Education Of College Students In The New Era Under The Influence Of Visual Culture

In the new era of rapid development of media technology and Internet technology,visual culture,mainly in the form of picture,image,sculpture and urban landscape,gradually occupies the market share of print culture represented by books and newspapers.Visual culture attracts the attention of college students in the new era with its characteristics of intuition,perception,popularity,readability and entertainment with its own post-modernist characteristics.At the same time,the fragmentation of short videos which have sprung up in recent years occupies the spare time of college students in the new era.In today's era,visual culture is ubiquitous and surrounds college students in the new era in an all-round way.College students have always stood at the forefront of social culture.In the new era,college students have grown up in the era of TV,computer and smartphone popularization.Therefore,in the contemporary era when visual culture has become the mainstream culture of society,college students in the new era have a natural intimacy with visual culture.On the one hand,the visual culture enriches and facilitates the life of college students in the new era.On the other hand,the post-modernist entertainment and irrationality of the visual culture itself have a negative impact on the way of thinking and value orientation of college students in the new era.The ideological and political education of college students in the new era is inevitably influenced by visual culture.The visual culture discussed in this paper is mainly based on pictures and images.On the theoretical premise of Marxist cultural outlook,Marxist epistemology,environmental theory of Ideological and political education and visual psychology,this paper probes into the influence of visual culture on Ideological and political education of college students in the new era,and summarizes the functions and characteristics of visual culture,educators,educatees and ideological and political education courses in the new era.The positive and negative impacts of education are analyzed,and the reasons for the negative impacts are put forward.Through the writing of the text,the author finds that visual culture has two sides as anything,and the impact on Ideological and political education of college students in the new era is the same.On the one hand,visual culture makes ideological and political education course more attractive to the interest and attention of college students in the new era,enriches the ways and means of Ideological and political education course,carriers and other aspects;on the other hand,the negative factors of visual culture itself also make ideological and political education face new challenges and new problems.The solution lies in the proper use of visual culture by educators and the grasp of visual culture by college students in the new era.As long as the visual culture is properly utilized,the ideological and political education of college students in the new era will surely glow with new vitality.