Research On The Strategy Of Internet Promotion Mode Of Taijiquan

Since1987, China’s Internet development historic first step, to early in the21stcentury into a development peak of the Internet to the Internet and the Chinesepeople’s life and work are closely linked. Internet, with its efficient and convenientfeatures has changed many of the traditional concept of learning, living andconsumption. With the improving of the Internet development and improve, more andmore people are used to get to the Internet, the Internet also and public life closelytogether. At the end of2013, China has more than500million Internet users, themobile Internet users reached388million. So the way to the public via the Internetpromotional taijiquan already have the basic conditions. And more and more people’sway of life from the traditional offline mode gradually moved to the line. So the taichi promotion should conform to the trend of the development of The Times andtrends, can no longer rely on the traditional communication between teacher and pupil,the efficient, should make full use of the Internet platform to realize the tai chipromotion.Taijiquan movement from a development up to now, has a history of hundreds ofyears, with the spread of television, film and media in recent years, and was deeplyloved by people throughout the world, but because of taijiquan teaching mode led tothe development of tai chi chuan slow and lag, the traditional marketing model cannothave satisfied and to meet the needs of the development of taijiquan. Due to thelagged development of marketing model, also hindered the development of taijiquansport, also hindered the tai chi chuan the operation of the market. So this article fromthe aspects as a breakthrough point, in the hope that through the study, to explore thedevelopment of tai chi chuan the feasibility of this new marketing model via theInternet.Selected in this paper, we study the country’s seven provinces and municipalitiesdirectly under the central government, and through the local taijiquan lovers to form alearning platform of communication with the local taijiquan lovers communicationand investigation, and in this study, conducive to the development of tai chi areactively participate in and cooperate with the majority of tai chi enthusiasts, it alsostrengthened my confidence in tai chi chuan the Internet marketing model research.Tai chi enthusiasts crowd mainly in women over the age of46retired staff andworkers, degree is not high, most under high school and senior high school, highdegree of culture of proportion is not very big.Most people are exposed to tai chi, tai chi learned more or less, they learn tai chichuan way mainly through TV media and the Internet.Most respondents income every month under3500account for74.07%of thetotal, respondents affordable fitness cost a month in300yuan the following, accounted for78.22%of the total number of edify sentiment. The vast majority oftaijiquan lovers have used the Internet contact, combined with the traditional Internetand mobile Internet most taijiquan lovers often use the Internet, and the relativelyhigh awareness of the network. More than a third of the taijiquan lovers have weiboaccounts, and there are quite a few have more than one account, micro letter fromconversation with the respondents, usually use weibo frequency is higher, by focusingon businesses, friends, the government, the official weibo of information platform,can for the first time to know the latest news and dynamic.More than half of the taijiquan lovers have micro letter account, so that throughthe platform promotion of tai chi chuan is a micro letter of the user base, illustratesthe way to promote tai chi chuan is feasible.