Research On Improving The Affinity Of College Students' Ideological And Political Education In The Era Of Mobile Internet

The development of Internet technology has created a new human environment and social form.The Internet is not only a technology,but also an open,free,shared,and innovative concept that integrates into people's life.It has a profound influence on the cognitive mode,practice and ideology of people,and also has a significant impact on the ideological and political education of college students.In 2016,Xi Jinping,General Secretary of CCP,made the affinity as the value orientation of ideological and political education for college students in the new era and the new requirement for the development of ideological and political education at the national ideological and political work conference for colleges and universitiesThe affinity of college students' ideological and political education is based on the demand and expectations of young undergraduates' personal development under a certain social background.The basic elements of ideological and political education interacted with each other in the process of educational practice running,and inter-subjective emotional interaction and recognition comes into being,which generates a kind of attractive and infectious and approachable power.The affinity of college students' ideological and political education generated by both internal and external driving force,presenting with terms of human affinity,educational affinity,and environmental affinity.The mobile Internet technology and concept have had a profound impact on the composition,nature,and focus of the affinity of college students' ideological and political education.On the basis of rational analysis,this article conducts quantitative evaluation on the constituent elements of ideological and political education through interviews and investigations,and it gets accurate data on the influence of Internet technology and ideas on the ideological and political education of college students and constructs an evaluation system of the affinity of university students in the era of mobile Internet.In the era of mobile internet,improving the ideological and political education affinity of university students should stick to the main principles of dialogue,participation,penetration and integrity.There are four ways to improve the affinity of college students' ideological and political education:First,constructing an interactive education model for the subjects.We must rely on Internet technology and strengths,adhere to the basic idea of high moral values establishment and people cultivation to construct an interactive relationship between the subjects.We should properly grasp the spirit of the times and make education practice activities with characters of times and emotional appeal;we must adhere to equal interaction and build a harmonious relationship.Second,fostering an affinity culture;we must adhere to the main theme of education and create a good atmosphere for people education;we must identify the entry point and enhance educational identity;we must have a foothold in life and play the invisible cultural value.Third,innovating educational methods.It is necessary to actively explore educational methods that meet the demands of the development of the subject's diversity and develop educational methods that are coordinated with modern media and learn from multidisciplinary educational methods.Fourth,taking full advantage of the carrier function.We must make good use of new media words,give full play to the role of language carrier,and educate students in all kinds of activities and take advantage from them.Using the relevant research results,in this article,we takes the construction of evaluation system of university student ideological and political education affinity in the era of mobile internet as the starting point,and tries to objectively evaluate the influence of mobile internet technology on the ideological and political education affinity of university students,and proposes the cultivation principles and improving path of college student affinity in the background of mobile internet age.This article expects to better respond to the demands of the growth and development of college students in the new era and try to form a new pattern of ideological and political education in the Internet in order to improve the quality of college students' ideological and political education.