The Influence Of Tourism Participation On Social Well - Being Of Minority Women

With the development of domestic tourism, traveling activities have not only affected the economy but also influenced social culture and life for the local residents since the1990s. The tourism community residents will improve the quality of service for tourists only if they have a healthy and positive mental, so as to promote the healthy development of tourism activities. Therefore, the degree of well-being has become the restriction factor of sustainable development of tourism destination. At present, The domestic and foreign research of well-being in tourism activity is more confined to tourist, but research of well-being for Tourism community residents is Especially lack.The paper mainly studies the influence of tourism participation on minority women through empirical research combining with theoretical analysis, qualitative analysis combining with Quantitative analysis on the basis of Literature analysis、Questionnaire survey、Interview method, and use software of spss to analyze the data of measurements for social well-being by taking Taoping Qiang village women in Sichuan Province as the main object of research, in order to provide guidance for the healthy development of minority community tourism.The main conclusion:the overall level of social well-being for Taoping Qiang village women is Relatively high. The level of Social implementation is highest. Social integration take second place, The rest of the dimensions are Social harmony and social identity, social contribution in turn. In terms of demographic characteristics, The influence of different ages on social well-being is significant. Thereinto, The age is positively correlated with social integration,, social contribution and social realization, and negatively correlated with social harmony; education background are Positively correlated with social harmony, but it’s effect on social well-being and other dimension was not significant; Household income has a positive influence on social harmony, but it’s impact on the social well-being and it’s dimensions was not significant.(2) Qiang women are divided into nuclear type, main type, peripheral type and marginal type through clustering analysis according to their characteristics. Almost all the types are mainly involved in tourism except peripheral type. Women of nuclear type are higher than other types in social well-being and its dimensions; women of main type are ranked second for social well-being and social contribution, other dimensions are ranked third; women of peripheral type are ranked third for social well-being, and its dimensions are ranked second except the lowest level of social contribution. marginal type is lowest for its social well-being.(3) Studies show that the4groups women have reached significant level in different education background, type of work in tourism, participation time through cross-tabs method, but differences in other areas are not obvious. Education level, annul household income, tourism participation time, tourism income, diverse type of tourism work have significant impact on social well-being in nuclear type, main type and marginal type; the higher annul household income has nothing to do with social well-being, it shows that participation in tourism have positive influence on social well-being in some extent.Innovation points:(1) Studies about social well-being in tourism is absent at home and abroad currently, and the contemporary studies are mainly related to tourists, so there is no focus on social well-being of main participants in tourism community. The paper studies tourism participation from perspective of positive psychology by applying social well-being to women’s participation in tourism, so as to expand the research content of tourism psychology, and create a various aspect.(2) The paper puts forwards model of tourism participation stage from different stage features of Qiang village women’s participation in tourism by using social psychology and interviewing method, and raises general patterns of women’s participation in tourism and theory of diversified participation in type through cluster analysis and cross-tabs method, thus promotes the developing of community participation in tourism.