Research On The Operation Mode Of Qingdao Football Club

Football, as the world’s first movement, the rapid spread around the world, after onehundred years of development, countries establish a scale ranging from professional football club,development of professional football clubs can not only enhance the competitive strength of thenational football but also conducive to the development of sports industry.In recent years, therise of Guangzhou Hengda for the Super League has had a strong impact, making increasedinvestment between the various clubs, the introduction of foreign aid, the bonus levels in starkcontrast with other clubs, but the clubs in order to catch up Guangzhou Hengda, not only interms of money to invest, but also in line to the Hengda on institution building. Face high inputmultiple Super League clubs, small clubs in the league operators to self-restraint and not blindlymore wind. Therefore, small football club survive and develop in the Super League, must rely oninternal excavation, created for small and medium football club operations mode.In this paper, the field survey, logical analysis, literature and other methods for Qingdaofootball club business model positioning, income and expenditure of funds, the club managementorganization, event operations, and other aspects of the analysis discussed preliminary draw thefollowing Conclusion:1Qingdao Football Club is a football club SMES, are low-cost, low-input, low-risk privatebusiness model.2Qingdao football club determined to create the"Create a century football club, buildQingdao Soccer City" strategic planning.3Qingdao football club sponsored by the Group mainly operating mode, advertising, ticketsales, supplemented by other related industries have been in development.4advantage Qingdao Football Club business model are: actively club affairs, flexible,Group Chairman supervision, improve the youth system, good at digging newcomers.5Qingdao football club operating mode problems are: culture needs to be strengthened,market development and promotion mechanisms are not perfect, the club brand and productpromotion system is not perfect, the lack of staff cohesion, improper media relations strategy.6. Qingdao Football Club as a subsidiary of the energy group plays to create a good socialreputation of the Group, created "zhongneng brand" forerunner for the group in the country.