Analyzed The Hengda Phenomen Of Chinese Professional Football League

In recent year, guangzhou hengda club got series of progress, depend on high input and special management mode, become the first football team in asia area. In 2013, guangzhou evergrand club got first champion of AFC Champions League, created the new chapter of Chinese football。The essay adopted the case-study and literature review way to analyze the hengda phenomen, finally the essay got a series of conclusion。1、 At present, Impact of hengda phenomen had active impact on Chinese football、league、club and football occupation, but with the development of Chinese football, hengda phenomen had more and more negative effect on Chinese football.2、Hengda football was not Chinese Savior, could not change the development trend of Chinese football, but also we should see has a positive effect on the development of China football Hengda phenomenon.3、Hengda phenomen was individual choice of hengda group, Hengda chose football mainlyto enhance their group visibility, and got the real estate gains.suggestion:Proposed series of suggesitions of the market of Chinese professional football league. (1) further revised or formulate the related law and regulation (2) realized o real management and organizing separation. (3) persisit on market operation and professional way to match. Proposed series of suggesitions of the market of Chinese professional football league. (1)To improve service of fans and develop fans market. (2) Learn from the advanced experience of foreign successful football club, to create Chinese occupation football market. (3) Perfect the reserve personnel training mode, do a solid job training work of teenage soccer players.(4) Strengthen the training of local players, improve local players competitive level. Proposed series of suggesitions of the market of club operation. (1)Make system and scientific long-term development strategy, promote the transformation of the development pattern of the team. (2)Attract investment diversification, ensure the club business with persistent. (3ncrease operating strength of club, realize self hematopoietic (4)Raise the club’s brand operation income。(5) Hire a professional management team and industry personnel, realize the specialization of team management. (6) Built for the league and club development of practical management system, organizational culture.