Suzhou City Commercial Fitness Clubs The Status And Development Of Operations

Physical fitness club refers to relying on the sports market operators to provide fitness, recreation and entertainment services to the public as a means to achieve membership of bodybuilding, entertainment, social dating, etc. for the purpose of commercial sexual fitness and recreation facilities for activities place, relying on market mechanisms functioning membership or non membership of the masses club. Its emergence and development, in accordance with the laws of market functioning, independent, self-financing, to meet different consumers at different levels and personalized consumer demand. With the increase in disposable income of the people, changes in consumer attitudes and healthy people desire, coupled with the increase of the people’s free time, fitness activities into more and more people, the more professional, more advanced training club become a fitness trend, a health club follow the development trend of the times, has been developing rapidly.Anhui Province in northern Anhui Suzhou Local economic development slow start people’s living standards in recent years, is also rising indirectly promoted the development of a health club, I selected the significance of Suzhou City with representatives of13commercial health clubs to investigate the research object, the use of questionnaires, field observation, literature, basic research, the management and operation of the strengths and weaknesses that exist in Suzhou City, this13health club, a preliminary study found that Suzhou City Commercial distribution is more concentrated fitness club, mostly concentrated in the commercial center in the upscale district; each club to open similar business projects tend to lower the level of club managers, coaches, professional quality needs to be improved; smaller scale Suzhou City Commercial fitness club, but this is basically meet people fitness consumer demand; Suzhou City commercial Fitness club members concentrated in the age18-45years, the average income is higher than the membership Suzhou higher per capita income and educational level; development of the club is facing many problems, but from various perspectives, Suzhou commercial health club prospects vast, huge market potential.