The Application Of New Media In College Students' Ideological And Political Education

New media, is a tool emerged after newspaper, magazines, radio, television and other traditional media, This new media as technology, Internet technology and mobile communications technology as the main support, with a high degree of immediacy, massive and interactive, great to meet the needs of the public domain desire for information. Therefore, since the new mediadevelopment quickly far beyond people’s imagination,it have attracted the attention of the general public. We can say that the use and development of new media has become an irreversible trend, new media is not just a tool but a sign of the times.New media change our life, also promoting the various areas of socio-economic, political, cultural and other aspects of development and prosperity. In the field of education, especially in the field of ideological and political education, the new power of the media should not be underestimated.In this paper, for the study of new media, Based on the recognition the present situation of new media, then grasp the development trend of new media and traditional media from the comparative analysis of deep-level mining unique advantages of new media, to further, the ideological and political education brings unlimited opportunities and severe challenges. Through empirical investigation found that the new media respect ideas and behaviors of college students had a lot of impact, on the one hand, new media has brought positive impact, such as thinking more active, improving learning efficiency, on the other hand, new media also weaks college student’s social skills and produce other negative effects in chaos.In this regard, This article will focus on positioning research at the sight of the new media, combined with the presence.of the ideological and political education issues, from four aspects such as education, subject, object, vector, torus to explore the use of new media in college ideological and political education, explore effective ways to use new media to strengthen ideological and political education.