| In twenty-first Century with the arrival of knowledge economy era, people have a new philosophy of life, the growing demand for leisure entertainment, natural environment, culture trend greatly improve etc.. From the biological instinct to social attribute, humanistic care is not only limited to eat satisfied wear warm, people to pursue a more high quality lifestyle, emphasis on health to There was no parallel in history, height, on mass sports demand for more intense. Under the harmonious development of man and nature, affecting the ecological sports thought and update the people health concept, the ice snow sports, physical and mental health value has attracted much attention in recent years, relative to the summer program to carry out a wide range of ice and snow sports popularization gradually into people’s vision. Heilongjiang four seasons, long period of snow, snow for four to five months, the ice snow sports resources well, has the advantage be richly endowed by nature, while the development of ice and snow sports popular highlight the regional characteristics of Heilongjiang culture, the development of regional economy has powerful help push. At present, the Heilongjiang ice and snow sports popularization good development trend, but some problems exist, there are further, so we must make a rational analysis on the development trend and changing circumstances, to develop in line with the law of development of snow sports policies, can guarantee the ice snow sports popularization into mass deep down in the three levels of policy, theory, practice, ensure the development of scientific sports mass of snow and ice, really serve multiple health and political, economic, and cultural benefit.In this paper, the relationship between ice and snow sports popularization and development of Heilongjiang regional economy society revealed from the angle of ecology, starting from the ice snow sports development in our province cultural connotation, the ice snow sports development situation as the basis, to find out the factors and bottleneck effect Heilongjiang ice and snow sports popular development, put forward counter-measures and suggestions for the Heilongjiang ice and snow sports mass development of reference. Details of the Heilongjiang province’s geographical and resource advantages and facilities of the resource distribution, supporting service facilities. Through the questionnaire survey was informed that the basic situation of ice and snow sports including consumption ability, occupation education structure, consumption motivation. Summarizes the characteristics of Heilongjiang ice and snow sports popularization, reveal the Heilongjiang ice and snow the popularization of the achievements made in the development, analyzes the factors influencing the pop nation of snow sports in Heilongjiang Province, put forward the coordinated development of mass of snow and ice, snow and expand marketing channels, increase the intensity of supervision on the ice snow sports market, the functions of the existing ice snow resource efficiency, determine the development strategy to perfect the management system of colleges and universities, and vigorously promote the dissemination of culture of ice and snow, snow course countermeasures. From the strategic height and ice snow sports development, publicity service, ice and snow sports scientific research, personnel training, running, ice ice Club related laws and regulations, the proposed guidance corresponding angle. |
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