Research On The Development Path Of Coastal Fitness And Recreation Industry In Quanzhou City Under The Background Of Industry Convergence

Industrial convergence is one of the hot topics in China's economic and social fields,and it is an important strategic measure to enhance the competitiveness of China's service industry and manufacturing industry.Quanzhou,an important sports goods manufacturing base in China,faces the arduous task of reforming and transforming its industrial structure,just like most parts of the country.Under the background of industrial convergence,the research on the development path of coastal fitness and recreation industry in Quanzhou is not only the combing and finishing of the coastal fitness and recreation resources in Quanzhou,but also the active exploration of the transformation and development of the industry in China's economically developed regions.The article uses the literature method,normative analysis method,case analysis method,SWOT analysis method,logic analysis method and other research methods to study the development status and approach of the coastal fitness and recreation industry in Quanzhou.Firstly,the definition of fitness and recreation and its related concepts are defined,and the theory of industrial convergence is elaborated.Then,the current situation of the coastal fitness and recreation resources in Quanzhou City was analyzed by cross-analysis of various dimensions such as industrial attributes and regional characteristics.The study found that although the types and quantity of coastal fitness and recreation resources in Quanzhou are rich,there are problems such as insufficient integration and utilization of resources,uneven regional distribution,low market awareness and lack of modern ecological management.After SWOT analysis,it is believed that Quanzhou coastal fitness and recreation sports industry can solve the above problems through industrial convergence and innovation of its model.Then in the third part,based on the current fundamental logic of China's social and economic development,and the resource endowment of Quanzhou coastal fitness and recreation sports industry,construct a theoretical model with five basic elements,and propose the concept of the coastal fitness and recreation sports industry ecological circle,in order to explore the correct path for the development of Quanzhou coastal fitness and recreation industry.The five elements of the model are “Industrial Development Path”,“Coastal Fitness and Recreation Resources”,“Five Development Concepts”,“Industrial Convergence Mechanism” and “Political,Economic,Social and Technological Environment”.After analyzing the case of Chongwu Ocean Park,it is considered that the integration of “sports + tourism” as the core and the construction of the sports tourism industry ecosystem is a feasible way for the development and utilization of coastal fitness and recreation sports resources.The fourth part of the article puts forward the targeted suggestions from two aspects.They are the construction of modern governance theory represented by governance concept,governance subject and governance system,and promote the agglomeration,and increase of coastal fitness and recreation industry,coastal fitness and recreation resources are effectively supplied as the main measure of local governance practices.