Research On Ideological And Political Education In Colleges And Universities From The Perspective Of New Media

The rapid development of new media, make media forms like the Internet, mobile phones, mobile media and so on used widely in people’s lives, learning and work. No matter the government, enterprises, institutions or individual enterprises are making use of new media a lot in daily work and life, to promote the improvement of work efficiency and work method of improvement with the aid of new media. At the same time, the new media also has an important influence on the ideological and political education in university, it is not just changing the ideological and political education in university from the macro economic, political, cultural, social and technological environment, but also from microscopic influence on ideological and political education in university workers and college students. For the ideological and political education in university workers, its dominant position, job content, education mode and so on are likely to be affected by the new media; And for college students, the new media has become the important tool for their life and study. These effects make ideological and political education in university face the opportunities and challenges. First, this thesis introduced the relevant theories of ideological and political education in university of new media and the role of new media on the ideological and political education in colleges. Second, to understand the environment of ideological and political education in university, the influence of new media and the ideological and political education for college students and teachers with the method of questionnaire survey; Third, According to the present situation of influence on college students of the new media, Summed up the problems that ideological and political education in university are facing from the perspective of new media and then analysis the cause of the problem. Finally, through the analysis of the above problems and reasons, explore four ways under the new media era to strengthen and improve ideological and political education work in university. Attention to the influence of new media, the change of traditional ideological and political education concept, attaches great importance to the recessive ideological and political education in colleges and universities and build a new media education platform.