Study On The Behavior Characteristics Of Chenzhou Citizens Participating In Golf

In 1984,the first golf club in mainland China was officially opened in Zhongshan City,Guangdong Province,which marked the beginning of the real popularity of modern golf in China.With the establishment of China Golf Sports Association,golf became a sport in China.Although golf was generally regarded as "aristocratic sport" in the early days,in recent years,with the continuous growth of domestic economy and the improvement of people’s living standards,golf became a formal event of the Summer Olympic Games in 2016,and golf also ushered in a peak of development in China,gradually becoming more and more popular.Therefore,this paper mainly through the study of Chenzhou City.The characteristics and behavioral characteristics of golf participants in Chenzhou are explored,and the influencing factors of golf participants in Chenzhou are explored,so as to put forward relevant suggestions for the development of Chenzhou golf,which can promote the development of Chenzhou golf,and hope to provide reference for relevant researchers.This paper mainly uses the methods of literature,expert interviews,questionnaire survey,logical analysis and mathematical statistics to investigate and analyze the behavior characteristics of Chenzhou citizens participating in golf.Based on the data obtained from the questionnaire and the analysis,the corresponding research conclusions are drawn:(1)The basic social characteristics of the golf participants in Chenzhou City are as follows:(1)The proportion of male participants is more than that of female participants,and the majority of the participants are between 31 and 45 years old;their monthly income is more than 7,000 yuan,accounting for 60.13% of the total number of the survey.(2)The behavioral characteristics of golf participants in Chenzhou City are as follows: in terms of exercise time,the time arrangement of local golf participants is more appropriate,with an average of 3 to 4 activities per month.The number of participants whose activity intensity is 60 to 90 minutes per time is the largest,which meets the national physical health standards of our country;(3)The types of participation motivation of golf participants in Chenzhou City.The characteristics are as follows: the majority of participants participate in golf in order to achieve physical fitness,recreation or hobbies;at the same time,Chenzhou Golf consumption motivation characteristics are moderate consumption.(4)The factors affecting the participation of golf players in Chenzhou are as follows: the personal factors mainly lie in the adequacy of spare time,while the most prominent factor is the environment of the golf course.The other factors lie in the local climate characteristics of Chenzhou.Most of the golf players in Chenzhou choose to play golf in spring or autumn.According to the conclusions of the research on the behavior characteristics of Chenzhou citizens participating in golf,the following suggestions are put forward:(1)improving the service quality of golf clubs;(2)improving the popularity of golf;(3)actively developing the potential value of golf clubs;(4)strengthening the management and maintenance of golf facilities.