Research On The Construction And Dissemination Of Micro - Blog In The Image Of Vocational School

The microblog time’s arrival, has brought the new opportunity for the Vocational-technical school image’s propagation. Microblog already became the public to understand that the Vocational-technical school information the important platform, microblog is also affecting simultaneously the public to the Vocational-technical school understanding and the appraisal, and is affecting public’s evaluation criteria. Facing the microblog fast development and the public to the Vocational-technical school related information’s demand, the Vocational-technical school develops the information propagation positively the new way, holds the good opportunity promotion Vocational-technical school image.Speaking of the Vocational-technical school image’s propagation, micro unfolds abundantly nesting, "flowing " nature, public, small, viral type, divergent and pan-circle level propagation identity, is also advantageous to the Vocational-technical school image propagation channel burns out once more, can also achieve the Vocational-technical school authoritative body and the entire social resource, particularly between enterprise resource’s seamless docking, can help vocational schools to construct and spread good organization image.Therefore, this article is trying to communication theory construction and the spread of microblog image, extracting the shantou establishment of vocational and technical schools, luoyang liyun, xu Yang vocational and technical schools, vocational and technical school in guangdong ocean engineering vocational school and vocational school five vocational school’s official microblog as the research sample, with the aid of 5W propagation model, from microblog content, interface elements, media and audience into four aspects, microblog understand vocational schools, the image of the construction, comprehensive analysis of vocational schools in the process of the propagation of microblog image characteristics and regularity.The study found that vocational schools microblog vocational school stereoscopic image is created as a tool, not only can promote the whole image, the establishment of the vocational education industry can also change the past negative stereotypes of public for vocational and technical schools, vocational school image transmission. Microblog but vocational schools, itself also exist positioning is not clear, content homogeneity, defects such as low degree of mudience participation, management is not professional. In view of the existing problems, and from strengthening the microblog home page of the visual communication, pay attention to the screening of microblog content expression and update microblog propaganda three aspects.In brief, the Vocational-technical school image’s propagation needs conformity many kinds of channels, although microblog is not the only way, but the microblog achievement one kind of new propagation shape, its propagation significance and the social impact grow day by day, but the Vocational-technical school image through with microblog will also marry presents the new appearance.