Research On The Building Of Da Zhu Vocational And Technical School's Image

The vocational and technical school's image is the sum of the mental outlook and behavioural characteristic formed by one's own personal efforts in the process running a school, and the experience and appraise of the public referring to the school entirety. Reality indicates that the fine vocational and technical school image can strengthen the school education energy and management energy, and creates the fine living environment for school development. But, since theoretical insufficiency and people are short of cognition, the fine vocational and technical school image has not set up, has blocked development of the school. Da Zhu vocational and technical school is a secondary school located in Da Zhu county town . It can't be confronted with a variety of puzzles in developing process, mainly because that being to be short of systemic image building thought. Investigation is discovered that Da Zhu vocational and technical school has built the school image initiatively in the process running a school, and the shool image has been fine, the school behavior image has also got the public's approve. But, since the school image building activity is neither systematic nor all-round , the shool idea imge and the environment image is not so good, do not build really fine school image.Therefore, it is nessary to design a all-round, systematic scheme for building the fine vocational and technical school image. The scheme content has four aspects including that "the image building target", "the image building steps", "the image building content" and "the image building ensuring measures". That among them, "the image building target" is the ultimate purpose or result that shool be engaged in an image building what be needed to reach, is the school image building orientation that basis on the school image inquireing and analysing, which deciding the direction of the school image building behavior. School is "to raise person" organization, the school image building activity should take development of the students' body and mind as ultimate target; "the image building steps" is scientific procedure of the shool image building activities. Combining with organized image theory and school image reality, we divide Da Zhu vocational and technical school image building step into four steps, which are the image diagnosing, image designing, image construction and image checking, "the image building content" includes school idea, school behavior and school environment; Besides, in order to reach the shool image building goal, we need to improve the educational equality, to cultivate the characteristic running a school, to sharpen cultural advancement as well as attach importance to propagating. Every part of the scheme are important, promoting building the fine school image commonly.