Research On Marketing Strategy Of High - End Training Business Of Company A Company

Our promotion of the concept of lifelong education, and the community in innovative,high-quality talent growing demand, making continuous learning become the stage of social organizations, all walks of life to enhance their overall ability to target and self-improvement and self-development an important way. Against this background, global education and training services industry, especially high-end training at all levels of society gradually get attention. However, compared with developed countries, education and training services industry has become its fourth largest trade market realities, industry marketing of high-end training market has yet to complete the construction.Based on this, the paper company to expand A high-end training needs of business as the object of analysis, the focus at this stage initiated by Chinese enterprises to break the traditional teaching methods, get rid of high-end talent to education as a means to measure the concept of using questionnaires for Company A the current marketing model as well as the existing high-end operating health personnel training for the company’s project, price,marketing, internal management of four levels, one by one investigation and analysis, and the introduction of the current domestic and foreign research theory is typical in this regard as 4P’s marketing mix theory, experiential marketing concept, the network marketing concept, the concept of relationship marketing, service marketing idea, compared to high-end training mode Peking University, Renmin University of China high-end training,Tsinghua high-end training, to extract the high-end training business to company a expand and experience to deal with the problem of having a supporting role, and as a basis from product, marketing, price, four levels of internal management to improve or optimize re-submit recommendations to the high-end of the a company can expect to expand training business practice guidance.