The Negative Influence Of The Universal Media 's Entertainment On The Moral Education Of Middle School Students And The Countermeasures

With the deepening of reform and opening up, the promotion of cultural system reform, the great changes are taking place in China’s mass media management. As a result of mass media in the drive of economic interest and the concept of business,the public opinion guide, the main social functions for the spread of socialist core values gradually give way to the entertainment function,and the traditional value system gradually is dissolved in the wave of the entertainment. This not only violates the original intention to provide entertainment but also to bring some negative impact to the whole society, Especially for the growth of middle school students and the adverse impact of education is more obvious.Moral education is an indispensable part of the healthy growth of middle school students. Pan entertainment phenomenon of mass media brings great unknown confusion and challenges to the moral education of middle school students.To deal with the mass media pan entertainment negative impact on middle school students’ moral education, the author selected Zaozhuang experimental high school,fifteen Zaozhuang, Yishui Yimeng middle school, Linyi city 35 were conducted a field survey, and obtained a large amount of related information by the questionnaires,interviews and other research methods. through the analysis of the data of the survey results, discussed the mass media pan entertainment negative impact on middle school students’ moral education, and analysed a negative impact on the reasons, so as to put forward effective countermeasures.In addition to the introduction,this article was divided into four parts:The first part:The interpretation of Pan entertainment in mass media. This part of the mass media pan entertainment related concepts and specific performance were described in this paper. The second part: the analysis of the negative impact of mass media pan entertainment on middle school students’ moral education. This part focuses on the negative effects of mass media pan entertainment on middle school students’ moral education environment, moral education of middle school students and moral education of middle school students. The third part: the reason of the negative influence of mass media pan entertainment on middle school students’ moral education. This part focused on the three major aspects of middle school studentsthemselves, the characteristics of the pan entertainment, family and school, and discussed the reasons for the formation of the negative impact of Pan entertainment on four main bodies. The fourth part: the countermeasures to solve the negative influence of mass media pan entertainment on middle school students’ moral education. This part commended the mass media, schools, families and students themselves as the breakthrough point to put forward the countermeasures. Although this paper was based on the investigation of four middle schools in Zaozhuang and Linyi, it would hope that the results of the study on the high efficiency of moral education in secondary schools can be implicated.