| Tennis is a g-rated, extremely attractive sports and has profound cultural background, and loved bypeople, and the pursuit of fashion movement. In some economically developed countries abroad, due to thepopularity of tennis sports in the early, development of the popularity of tennis club in developed countrieshas reached a mature stage.The rise of our country tennis movement is obtained in the2004Athens Olympic Games women’sdoubles champion, has been to li na in2011, the French open tennis tournament at the Chinese women’sfirst grand slam tennis championship, the Chinese women’s tennis in the historic breakthrough and charts atthe same time, also set off an upsurge to play tennis in China. At the same time, the\"Shanghai mastercup\"\"China open tennis championship\" and a series of international professional sports in our countrysuccessfully held, also marks the tennis sport in China’s new course. Tennis sports for the called noble sport,is to the health, fashion, elegant charm is accepted by more and more people. In recent years, with theconsiderable improvement of living standards, in addition to pursuing the improvement of material life,people need spiritual life more rich, more and more people have joined the sports fitness, a significantproportion of people chose the tennis project, become the biggest consumption group in many tennis club.Against this background of Shanghai changning district people tennis also got rapid development.Compared with other areas in China, changning district had a relatively good sports facilities and a widerrange of tennis, tennis club with characteristics of operating under the drive of\"a tennis boom\" alsosprang up a lot of. As bearing spread and development of tennis sport organizations at the grass-roots level,operating a tennis club in Shanghai changning district tennis movement development, formation of thepublic good physical exercise awareness within their respective jurisdictions and the enhancement ofphysical quality plays an important role. However, a considerable part of the club is still in the primarystage of development, faced with many challenges and the insufficiency, in the process of its establishmentand development of some hard to avoid can appear this or that problem to be solved.Based on the selection of Shanghai changning district10has a\"business nature of the tennis club\" asthe research object, through the questionnaire survey method, literature method, interview method, logicanalysis and mathematical statistics, to within10business club managers, coaches and consumers of the status of the investigation and research. Operating tennis club in find the changning district of Shanghai inits operations in the analysis of existing problems and disadvantages, and put forward reasonableSuggestions to solve these problems and countermeasures, for tennis club in changning district business canget healthy development and the popularization of tennis sport get better provide a theoretical reference andbasis.Results show:(1) changning district is in the nature of business of the tennis club are mainlydistributed in commercial, high-end residential community, mainly small and medium-sized and fullmembership club; Second, club managers mainly young and middle-aged, they generally suffer educationdegree is higher, but the lack of professional management level; Three, club coaches age and level ofeducation is relatively reasonable income level is not high, coaches level is uneven, the lack ofprofessionals; Four, consumers generally high degree, to the club activity purpose is diverse, mainly youngand middle-aged male crowd, but most of the is given priority to with\"entertainment\"; Five, the cluborganization’s business activities, products and services a single, less space utilization rate is not high, asignificant number of club rarely conduct commercial activities, reasonable price position is not enough,propaganda is not enough.To solve above problems puts forward the following Suggestions:1, the government to strengthen the macroeconomic regulation and control of tennis industry andsupport2, improve the management level, strengthen the business activities carried out3, the transformation management idea, reasonable pricing4, to strengthen the construction of tennis coach team, improve the professional qualifications andtraining of the coaches5, increase their own propaganda, and cultivating the consumer consciousness of the masses6, improve the club’s facilities and services... |
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