Research On The Development Prospect Of Sports Park In Shandong Province From The Perspective Of National Fitness

As an important place to do exercises, sports parks attract more and more people with the growing attention of health issues, Sports Park, an mainly specializing in all kinds of places and space infrastructure facilities for fitness activities, is not only the important material conditions to implement the national "National Fitness Program," but also an important part of the sports industry and essential for the development of hardware condition.This paper makes a systematic quantitative analysis on Shandong Province Sports Park through many methods, such as questionnaires, literature, trend analysis,expert interviews, case analysis, field trips and so on. And collects many theories about the construction and development of urban sports park at home and abroad systematically with adequate theoretical preparation. By combining fieldwork and analysis of the local health survey of residents, this paper sums problems and factors that influence its development in Shandong Sports Park which is in the planning and construction process, thus makes an strategic analysis on Shandong sports park.Finally, combined with examples, it provides theoretical support for the future development prospects featured sports park in Shandong Province, so that can do something to help our country in the of the Sports Park:After the study, the features of construction and development of the sports park in Shandong Province are as follows:(1)Overall inadequate quantities and incomplete facilities The overall construction of sports parks in Shandong province has made solid progress in number and scale. To some extent, they have met the demand of local residents and gained recognition of residents. However, there are still some problems:the number of sports parks in coastal cities such as Qingdao is larger than the inland cities in Shandong Province; there are few sports parks in small and medium-sized cities, no park at all; sports park for special purpose are not enough; some finished sports parks sulfur from facilities deficiency, not being available to the public, making it difficult to meet needs of the public.(2)The basic operation of the market is fine but asset development is not enough.With the support of national policy and government, sports parks in Shandong province run well in the whole and are able to bring social and economic benefits.Sports parks require a large amount of money, from the very building to the later operating. Single funding channel and deficient asset development are still restricting the further development of the sports parks in Shandong province.(3)Sports industry develops rapidly, but the brand image of the park should be improved.With great support of the government and the rapid development of the fitness-related undertakings, sport-related industries in Shandong Province has developed rapidly.Sports parks, in an important position, have attained the government’s attention.However, sports parks’ lack of brand awareness caused weak brand image, which had adverse impact on its social and economic benefits.(4)Fitness concept are deeply rooted but network information platform construction is not enough.With the deeply rooted concept of fitness, residents in Shandong province have been equipped with strong fitness awareness. Specifically, they are able to search the methods of doing sports and the information of local gyms or sports parks on the Internet. However, most sports parks in Shandong province does not have not been equipped with network platform of their own. So the residents cannot learn whether the venues are available from the network platform, thus, to some extent, hindering the residents’ understanding and using of the local sports parks as well as hampering the progress of sports park.(5)Sports projects are diverging but don’t have specific theme.The sports parks in Shandong province no longer give their priority to a single sport. Rather, the diverse sports offer a variety of fitness selection for the public.However, some sports parks increased some facilities that does not conform to the requirements of the mass only for the diversification. Miscellaneous sport items and unreasonable arrangements of the venues lead to unclear themes of the sports parks and serious resource waste.