Research On Alumni Resources Management In X University Business Administration

College alumni resources are precious wealth of colleges and universities. They are the "brand image", alumni increasingly recognized, the greater contribution to society, their social relations and social reputation, more resources, more can promote the development of the alma mater alma mater, enhance the brand. More and more universities have realized the importance of alumni resources, gradually develop in line with their college alumni resources development and management.This paper uses the method of comparative analysis, investigation method. Comparison and analysis of the present situation of the Alumni Resources Management College of business administration, University and American University, famous domestic university. The current situation of the development of Resource Management MBA alumni of the X University and major problems, incorporate:Such as the organization lack or not perfect; alumni center staffing incomplete; service target positioning is not accurate;the lack of alumni modern information management system; Insufficient alumni culture popularity led to lower alumni cohesion;alumni resources have not been rational development.The author’s own work, in order to improve the X university business school alumni resources management efficiency and benefit the goal. The use of incentive theory, public relations theory, social capital theory, customer relation theory, the countemicasure and the suggestion to the existing management and development of Alumni Resources Management School of X University problems, are as follows:(1) to establish a database, realize the data management; (2) clear alumni target positioning, determine the long-term planning; (3) improve the organizational structure, construction personnel; (4) the alumni culture inheritance, cohesion force; (4) promote the motto, to build a platform of alumni information platform and the school enterprise cooperation.This paper introduces the information system of Alumni Resources Management School of business and management of X University, alumni CRM system makes full use of cloud computing, Internet of things, mobile Internet, business intelligence, dala mining, workflow, custom permissions, network security, online payment and other means of modern information technology,the information management of alumni, It’s belier to strengthen alumni liaison, comnmnication of information. publicily, enhance alumni alma mater and alumni feelings, effective utilization and devolopmeni of alumni resources, realize iho collection, transmission,storage, processing,maintenance and use of alunmi informalion science, Set up the alumni and their alma mater mind bridge, bccornc the link perceptual contact. The CRM system features can nol only be used in information mining, advanced search, alunmi activities plan management, item cost on the alunmi center also carries out system control, sunshine management alumni donations.