Investigation And Countermeasure Analysis On The Current Situation Of Youth Badminton Training Market In Yangzhou City

Badminton is the ball the superiority project, introduced to our country since 1918, badminton is gradually known by people, by the 1950s China’s badminton enters a period of vigorous development, the level of competitive sport in our country now is second to none in the world. In recent years, more and more get the welcome of the mass badminton sport, and has become a popular rich cultural life, physical fitness and leisure entertainment ideal sports activities, one of the juvenile badminton activity wave upon wave of momentum. In this context, the society is emerging some business in the form of a badminton club, badminton training activities, badminton summer camps, winter camps, etc/which created good for teenagers love badminton sports environment.Taking Yangzhou city youth badminton training market as the research object, Use the literature material law, questionnaire survey method, mathematical statistics method, through field investigation combined with questionnaire survey, training institutions in yangzhou city youth badminton training market, administrators, coaches, parents and students are analyzed.Through investigation and study concluded that the Yangzhou city youth badminton training market development is not mature, lack of market regulation, many training individuals and organizations not through formal channels to carry out training activities, it restricts the development of badminton training market;Training institutions can not meet the industry demand management specialization degree and the professional knowledge level is not high, the practice ability is limited, the management level remains to be further strengthened; Innovative training propaganda way channel is relatively backward, there is no effective mode of publicity, lack of innovation, is not conducive to institutions training product promotion; Coaches the overall teaching ability is insufficient, and could not reach the requirements of training should be, coaches post fluidity big, stable and sustainable development is not conducive to training institutions; In the training of students is mainly in the primary school students, in training students often have different levels of benefit, but the student the problem of liquidity should be caught the attention of training institutions; Students to participate in the badminton training of parents are very support, they are satisfied with the overall situation in the training and general, this means that the badminton training service quality to be improved.The results of the study aims to provide certain reference for relevant decision-making departments, advancing the badminton ball training market stability and healthy development of yangzhou, as well as other sports development and reform to provide reference.