Research On The Supply And Demand Status Of Youth Badminton Training Market In Suzhou City

Badminton is a traditional sports sport in China.With the improvement of living standards and the increasing attention of parents to the next generation of physical fitness,badminton is a fun,entertaining,ornamental and fitness-oriented sport that has become the most healthy,healthy and healthy body for teenagers.One of the favorite activities.Badminton training institutions have also emerged as the first choice for young people to participate in badminton activities.In the research method,this article uses the literature reference method,the qualitative analysis method,based on the classical training needs assessment model,establishes the basic investigation dimension of Suzhou youth badminton market from the consumer angle.Then,starting from the actual situation,using the method of questionnaire survey and mathematical statistics,18 managers and young cadets of the 18 badminton training halls under the jurisdiction of Suzhou City were given out questionnaires.In order to understand the current situation of supply and demand of youth badminton training market in Suzhou,and explore the relationship between supply and demand;Finally,the(ACSI)model of American customer satisfaction index is used to serve the badminton training industry in Suzhou.The relationship between supply and demand at the quality level is explored.The main conclusions are as follows:(1)in terms of the basic elements of supply,the geographical location of the badminton courts in Suzhou is relatively balanced in the functional areas of the city,and there is no significant difference between the number of state-run courts and those of private courts.The material of the court is mainly made of rubber;the area of the field is the mainstream of large and medium-sized stadiums;the price of training class is concentrated at 101 yuan per class;the training time is concentrated in 61-90 minutes per class.In the supply of coaches:male,middle and young and qualified coaches,the overall level of academic qualifications in technical secondary schools and undergraduate stage.(2)the basic elements of the market need.Demand:the demand for residential venues is higher;more inclined to state-owned properties,rubber cushion materials and venues with a large number of venues;for a single session price in the heart price range of 101 yuan 150 yuan;The demand for a single lesson is concentrated at 91-120 minutes.In the supply of coaches:for men,the age range of 20 to 35 years old,qualified coaches with undergraduate degree or above is more demanding.(3)in the relationship between market supply and demand:in the supply of market basic elements and the level of coach elements,There are different degrees of imbalance between supply and demand in Suzhou youth badminton training market,which needs to be targeted.(4)in the relationship between supply and demand of market service quality:the perceived quality and perceived value of badminton training students in Suzhou City can directly affect the relationship between supply and demand,customer satisfaction is an important reason that affects students' sustainable consumption;Customer complaint is the reason that restricts customer's continuous consumption.The development countermeasures include:(1)optimizing the development situation of badminton training market,improving the guidance and supervision of badminton training institutions(2)drawing lessons from the relevant experience of training institutions in advanced management,marketing and curriculum system,etc.Improving the Core competence(3)perfecting the training system of the Professional qualifications of Sports instructors in Badminton Society(4)taking the "Consumer experience" as the core,formulating service strategies that meet the needs of different consumers.