Research On The Development Status Of The Badminton Training Market In Yangzhou City

In order to promote the development of Yangzhou city badminton and Yangzhou regional economy,this paper provides reference for the development of badminton training industry in Yangzhou city.This paper adopts literature,questionnaire,mathematical statistics,logical analysis,field investigation,SWOT analysis And other research methods,Yangzhou City badminton training market development status were studied.And got the following conclusions:(1)the results of the survey show that the distribution of badminton venues and badminton clubs in yangzhou city is relatively centralized and the facilities are ideal.The nature training of the people’s office occupies the main position of the market;The fees are reasonable.(2)yangzhou badminton training is mainly aimed at the 15 year olds:The age structure of the coaches is reasonable and the degree of education is higher,but the problem of gender imbalance and the proportion of part-time coaches is too high.(3)the consumption structure and motive of yangzhou badminton training are more diversified,the economic condition and the sports value are the main factors that affect consumption.(4)At present,Yangzhou badminton training market development both advantages and disadvantages,both opportunities and challenges.Among them,the advantages are mainly reflected in the growing number of Yangzhou badminton training institutions,site facilities are relatively perfect,Yangzhou City,rapid economic development,badminton training for the development of the market provides a good economic conditions,Yangzhou City,the promotion of national fitness and " The implementation of the hundreds of millions of young people sunshine sports,the expansion of the badminton training of the consumer population base of these three aspects;the disadvantage is mainly the system is not sound enough,the lack of professionals,the lack of perfect access system of these three aspects;Mainly on the development of badminton training market on the one hand has been the support of the policy level,on the other hand is the increase in leisure time;and the development of the threat is the lack of badminton training in Yangzhou City market management professionals,and market competition More intense two points.Put forward the following development ideas:(1)pay attention to establish a scientific business philosophy,in a comprehensive grasp of the market supply and demand on the basis of badminton training market based on the law of supply and demand changes,timely training institutions of the business strategy and business routes to make reasonable adjustments.(2)pay attention to establish brand awareness,build brand characteristics,through the consumer toimprove their visibility,trust and reputation,etc.to form their own unique brand image.(3)pay attention to establish a relationship marketing concept,pay attention to the consumer’s embodiment,to take a scientific marketing strategy,the maximum fight for repeat customers.