Analysis On Sports Tourism Characteristics And SWOT Of Characteristic Small Towns In Yunnan Minority Areas

Sports tourism is a new travel style, strong participation, entertaining the continue to market, and rich sports tourism resources in Yunnan Province, ethnic diversity, forming a unique cultural feature of the town, make full use of resources,scientific and reasonable to carry out sports tourism to improve the sports industry,stimulating economic growth is of great significance. In order to understand the currently in Yunnan Province town featured sports tourism development present situation, to explore the development of the main factors for research purposes, the investigation results of scientific statistical analysis, and put forward reasonable suggestions and development countermeasures to the existing problems.Summarized the regional characteristic of ethnic minorities in Yunnan Province in different geographical, ethnic minority numerous four characteristic town of Dali,Lijiang Dayan ancient town, Xishuangbanna Dai Park, Kunming Guandu town) as the research object, through interviews, questionnaire survey method, field observation,experts interview and logical analysis and other research methods, the survey data were analyzed by SPSS17.0 statistics, mainly in the factor analysis method, from eight different dimensions of Yunnan Province town sports tourism development factors. Through the SWOT analysis method, were favorably potential, weaknesses,opportunity and face the challenge of four aspects of problems, to solve the problem.Conclusion and suggestion.After investigation and analysis, draw the conclusion:(1) tourists form ideal tourism reflects the current market of sports tourism in Yunnan province has broad prospects.(2) visitors of the sports tourism and sports products are lack of understanding on the characteristics of small town, development of sports tourism activities is not satisfied, the tourists love traveling by car, plane and public transportation as a way to travel.(3) the lack of sports talents, pay more attention to sports tourism is not enough, the development mode of sports tourism construction is not scientific, imperfect management system, lack of transportation facilities.(4) the factors affecting the development of sports tourism in the town’s characteristics can be divided into 8 different dimensions. According to the conclusion, put forward some suggestions:(1) to intensify propaganda, broaden publicity channels, increase sports activities, pay attention to the development of sports tourism products.(2) we should increase the development of transportation, more sports facilities and venues, improvethe basic quality of service personnel Quality and service attitude.(3) vigorously develop sports professionals, increase the development and utilization of sports tourism resources, build a rational and scientific development model.(4) increase the government’s attention, increase the sports tourism market promotion.