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The SWOT Analysis And Countermeasure Research Of Establishing Sports Characteristic Small Town In Yangshuo

Posted on:2019-04-29Degree:MasterType:Thesis
Country:ChinaCandidate:T LiuFull Text:PDF
GTID:2417330566475720Subject:Sports teaching
Abstract/Summary:PDF Full Text Request
This topic combined with the instructions of multiple document notifications and the August 2017 national expert training conference for the construction of sports featured towns,the three basic viewpoints proposed by Zhao Yong,the deputy director of the State Sports General Administration,for the construction of sports towns.It is a space carrier integrating production and industry built around the sports industry or a certain scenic spot.Second,it emphasizes that the construction of small towns with sports characteristics is a key to national precision poverty alleviation;Third,the number of sports events in each sports town must be three.Ten;)Based on the research,the topic of Yangshuo's creation of a sports featured town was proposed.The purpose was to promote the development of Yangshuo County's economy,use the national policy to build a new platform for sports tourism,and gradually realize the purpose of developing a new type of urban sports industry.It provides useful supplements to the theoretical system created by the national sports featured towns,and proposes reasonable measures for the creation of Yangshuo sports featured towns in conjunction with the document policy.The specific research is to analyze the basic conditions of Yangshuo,sports tourism resources and development through documentary materials,interviews,and SWOT analysis.Yangshuo relying on its unique scenery natural conditions,with the development in recent years a variety of outdoor leisure sports tourism resources advantages,combined with the national policy to develop sports tourism,promote the development of fast convergence of "travel + sports".Based on the basic conditions of the sports tourism project and the establishment of sports featured town in yangshuo,this paper investigates yangshuo.The results of the study show that: 1.The tourism industry in Yangshuo developed earlier and has certain scale and benefits.At present,Yangshuo sports tourism projects mainly focus on outdoor sports such as rockclimbing,trekking and drifting projects,and newly developed aviation sports related sports.2.The rich natural resources and tourism resources in Yangshuo County laid the foundation for the development of sports tourism in Yangshuo and the construction of small towns with sports characteristics.Third,the transportation is convenient,and the relative improvement of the tourism infrastructure provides the basic guarantee for the development of sports tourism.4.Yangshuo's diversified tourism resources and site resources undertook a number of events.The rich cultural atmosphere of sports events created conditions for the development of sports tourism in Yangshuo.5.There is a lack of organizational propaganda.There is a misunderstanding of the existence of sports tourism and sports featured towns.The consumption of sports tourism for rural residents is not high.6.The development of Yangshuo sports tourism is restricted by regional economic development conditions,lack of economic motive power,lack of scientific planning for sports tourism and sports towns by professionals specialized in sports tourism,and a series of problems such as the ineffective integration and utilization of sports resources have become a constraint.Yangshuo sports tourism development of the main factors.Seventh,the promotion of national fitness and health in China,the assistance of national and regional policy documents,and the background of the construction of national sports featured towns have become opportunities for Yangshuo to develop sports tourism and build sports featured towns.The following countermeasures are proposed for the development of sports tourism in Yangshuo during the study and the creation of sports featured townships:By strengthening the construction of professional talents in sports tourism,professional talents of small towns with sports characteristics will be introduced;the functions of the government will be brought into play,people's awareness of fitness will be enhanced,and the government will be strengthened.The department organized and promoted sports tourism and sports featured small towns;increased capital input,organized the establishment of regional integration and development;accelerated the construction of sports tourism venues and facilities;highlighted Yangshuo's regional characteristics in the development of sports featured towns and enhanced competitiveness among counties.Regulate the sports tourism market and increase the supply of sports tourism products to promote the healthy and sustainable development of the sports tourism industry,and promote the process of creating sports featured towns.
Keywords/Search Tags:sports characteristic town, sports tourism, SWOT, countermeasure research
PDF Full Text Request
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