Sociological Analysis Of The Spread Of Rural Science And Technology Audience Receiving Behavior

Based on the case survey of the He Wan village in the town of ChiBa of JianLi county in HuBei province and the theory of social behavior, this research paper applied the method of interview and reference to describe the present situation of the communication also by the means of questionnaire survey. In the meantime, directed against the problems in the present situation, the research find the obstacle factors. The whole passage spread out centering on two cores of theoretical analysis and practical sense, after all it also found out people's behavior pattern when receiving the communication information and series of the obstacle factors.The thesis is divided into four parts:The first part expatiates the research purpose, the significance, the research methodology, the innovation points, the whole train of thought, the measuring quota and synthesized reference description as well.The second part has the state of affairs about the present situation of rural communication and the factors that can affect the information's reception.In the third part of the paper, the relative statistic analysis are given, and through the result of the research, the researcher give the conclusion and expose the internal regular law.Kernel conclusion and points can be found in the forth part, furthermore, the theories of sociology and communication are put to use to give exact explanation. Summary and the reasonable suggestion are carried out at last in this study.