The Study On The Farmers Of The Demand To The Agricultural Socialized Service And The Behavior Of They Select To Buy It

The development of new modern agriculture is the focus of rural work.From the experience of other developed countries and the current situation of rural in China,family scale operation is the trend of future development.Therefore,the traditional smallholders’ family production methods cannot meet this development situation.This has made the role of division of labor and cooperation in agricultural production activities gradually emerged,and the industry of agricultural socialization services has gradually developed and expanded.At present,China’s rural agricultural socialization services are still in a stage of gradual improvement.In this process,problems are also increasingly prominent.For example,the government does not guide enough,the service content cannot meet the needs of farmers,the service subject is relatively single,and the farmers’ motivation to purchase services is insufficient.As the main body of agricultural production activities,farmers’ demand for agricultural socialization services significantly affects the overall development of the agricultural socialization service market in rural areas,and under the resource endowment and environmental constraints,the behavior adopted by farmers to maximize the family’s economic benefits.It is often not consistent with its actual needs.Therefore,the intrinsic behavioral logic that hinders farmers from translating purchase demand into actual purchase behavior contributes to the development and improvement of the agricultural socialization service market.This paper combines the needs of farmers’ demand for agricultural socialization services from behavioral choices,combines the current supply and demand status of agricultural socialization services,and puts forward hypotheses based on transaction cost theory,farmer behavior theory and outsourcing theory.The Logistic model was constructed with the sample data of farmers in the seven towns of Xiangyang District and Jianli County,Hubei Province,and the needs and actual behaviors of farmers to purchase agricultural socialization services were explored.The conclusions were as follows:(1)By clustering the needs of farmers to purchase agricultural socialization services,the needs of farmers can be classified into the following three categories from “need” to “not required”: two services: machine collection and machine cultivation;transportation Services and seeding services(breeding and transplanting);sales services,drying services,plant protection(pegs and fertilization)services and agricultural supply services.From the perspective of farmers’ needs and purchases,there is still much room for development of the socialized service supply of planting and plant protection,which is a labor-intensive link.From the perspective of farmers’ choice of the main body,ordinary farmers and cooperatives are the main source of service.It reflects that the supply subject is relatively single.(2)The most significant difference between farmers’ demand for agricultural socialization service outsourcing and actual purchase behavior is the sowing process.Therefore,this paper focuses on further analysis from the sowing stage.Empirical evidence shows that more than half of the indicator variables have different effects on farmers’ demand for seeding services and the actual purchase behavior of seeding services.Under the assumption that the behavior of farmers is homogenous,we can think that there is a certain difference between the willingness of farmers to purchase seeding services and the actual purchasing behavior,that is,the process of demand transformation into behavior has certain obstacles.When farmers really need more and do not purchase behavior,research factors that hinder farmers from turning demand into behavior are conducive to accurately determining the shortage and optimization space of the sowing socialized service market.(3)Using Logistic model to analyze the reasons for the differences between farmers’ “no demand and no behavior” and “demanding behavior” from three aspects: farmer endowment,external environment and service evaluation.It can be found that the age of the head of the household,the number of the main labor force of the family,the proportion of the family’s non-agricultural production income,the area of ??the actual farmland of the family,the socio-economic status of the family,and the geographic area in which the household is located converts the demand for the farmer’s purchase of the seeding service into the actual purchase behavior.Has a significant impact.According to the data display and the current supply and demand situation of rural agricultural socialization services,it can be considered that the aging of the rural labor force,the division of labor and resources of the family,the scale of agricultural land management,the improvement of the economic level of farmers and related policy support are conducive to sowing society.The development of services.