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"fashion" What Is?

Posted on:2009-03-06Degree:MasterType:Thesis
Country:ChinaCandidate:W W LiuFull Text:PDF
GTID:2207360272984937Subject:Anthropology
Abstract/Summary:PDF Full Text Request
This research is about the progress of the "fashion" practice: what the fashion is, and how would be "fashionable". As a type of culture in modern society, the fashion has its own boundary, standard, its structure and certain rules as well. Concerning to the boundary and standard of the fashion culture, we have to present that, in one hand, it is explicit, and in the other hand, it would probably also be rather obscure, which would be like the structure of the fashion culture is active, and on the contrary, rather "dependent". However, when it's concerned to the "fashion addicts", those people would present themselves that they recognize and identify the fashion precisely, and at the same period play easy rules of this fashion game as well. In conclusion, what will be researched in this dissertation is the whole process of cognization and practice of the fashion.We have chosen a network named "Tencent" as the field work site of this research. Further more, we concentrate all the employees in "fashion channel" of the network. All these fashion editors' jobs are constructing meanings of the fashion culture; however, there could probably also be certain connections between their work and their private lives. The research and dissertation are based on a hypothesis like this: a person's career performance would be related with his/her own knowledge structure. As fashion editors, what kind of fashion are they constructing, how are they practicing this process, and more importantly, why?Based on the research, there are several conclusions in the dissertation: firstly, the structure of fashion would be dependent to the power structure in social space, in which case, it would hardly be "active" any more; secondly, it's the people's identification that finally fulfill the circus of fashion practice, in which case, we may say, identification make the fashion; and thirdly, people's agency would not just be limited to the awareness and obedience of the fashion structure.
Keywords/Search Tags:fashion, taste, structure, capital, power
PDF Full Text Request
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