The Perspective Of Intercultural Communication: Exchanges With Foreign Sports Talents Brief Discussion

The exchange, merge and development of sports activities and culture between western countries and China have been ceaseless despite misunderstandings and conflicts. There has been a huge development in the exchange of physical culture between China and the western countries, but there are still many problems and many areas that the China sports regime has to improve on, especially considering that China is a developing country. One of the main factors is how China can develop a systematic sports exchange and interaction mechanism with western countries based on multi-cultural characteristics.Issues that need to be addressed include economic globalization, historical differences, cultural harmony, inter-penetration and disagreements between different countries. As such, on the basis of the good foundation of sports exchange between China and the western countries, the ceaseless search for harmonies, rational and trendy sports exchanges, and cooperation mechanisms is still necessary in order to produce a healthy development of China's physical culture, and this development should be for the common benefit of world sports.This essay will analyze the problems faced by Chinese sports, as they deal with cultural differences. The essay will refer to classic case studies based on the basic theory of cultural spread, and will attempt to suggest solutions from a moral perspective concerning effective external communications for sports elites and sport mechanisms.