Brand Strategy Of Modern Distance Education Research

Modern Distance Education with the development of modern information technology to produce a new form of education are people time to build a knowledge-based economy of lifelong learning system, the principal means. At present, China's modern distance education in the pilot phase, in distance education with foreign competition in the market obviously at a disadvantage. Since 1998, a pilot distance education since the majority of institutions exist unclear objectives, location unknown, the development of homogeneous, features and other issues is not strong. Therefore, give full play to its own characteristics, has a comparative advantage to build the brand strategy is particularly important.Education is not equivalent to brand management business, how to create a brand successful business experience applied to the field of education, distance education to create a modern brand of distance education are an important experimental work of the strategic issues. Although the domestic and international brand management and strategy of the much discussed, but most are targeted at enterprises, on Modern Distance Education Research brand strategy is almost empty, the majority of pilot distance education institutions in respect of the lack of brand strategic planning experience in actual operation, there is no sophisticated understanding of only the fragmentation of some shallow-oriented idea.18 pilot projects in Beijing at the National Academy of Net Hospitals play an important role and influence, therefore, its brand strategy research, there is a typical representative of the meaning of comparison. This study, distance education directly to the brand building strategy rose to a high degree, by drawing on corporate brand strategy and well-known first-class education at home and abroad to create brand experiences of modern distance education to conduct a comprehensive, clear understanding and grasp.Education at home and abroad because of the strategic management of brands has seriously lagged behind theoretical research should not meet the modern distance education in China to build brand and demand for the purpose of this study is to fully understand the current laws of the market long-distance education and characteristics of the image of modern distance education planning, build distinct features for social recognition, there is the core competitiveness of tele-education brand. I hope this article results of research can enhance our country modern distance education strategic management of brand awareness, at the same time guiding our country pilot modern distance education colleges and universities to provide brand management practice must help.