Research On The Business Strategy Of Z Company

This paper elaborates the overview of communications industry and the composition of communication industry chain, and briefly introduces the development trend of wireless 4G (LTE) and wired FTTH under the background of broadband Internet. Through the introduction of the Z Company’s domestic and external competitive environment, as well as the status quo of its Government & Enterprises-oriented marketing center, this paper furthermore presents their business characteristics and development problems.This paper reviews the strategic management theory, briefly introduces hierarchical structure such as enterprise development strategy, business competitive strategy and functional strategy, analyzes strengths and weaknesses of various strategic models, and briefly describes the PEST, BCG, SWOT and other related analysis tools.Based on theory and practice, combined with current situation of Z Corporation Government & Enterprise business, this paper thoroughly illustrate the development problems by using by using PEST, BCG and SWOT. And further develop a reasonable business strategy, which focus on business portfolio strategy, marketing strategy, R & D strategy and talent competition strategy.Through the research, this paper explores a way of realizing healthy and sustainable development of Z Corporation Government & Enterprise business. Meanwhile, as the communications equipment companies have similar industry background, marketing models and management methods when develop the domestic government and enterprise business, the problem analytical methods and the corresponding business strategies of this paper have strong portability and universal reference for peer companies.Finally, this paper estimates the possible effect of Z Company’s business strategies, and the efforts need to achieve them.