Research On Development Strategy Of E-Purchase Business Platform Of ICBC

Under the background of the entire business platform with the rapid rising, commercial banks through the establishment conforms to the bank characteristics of e-commerce platform to obtain and use a large amount of information, helps form the new understanding to the demand of customers, continue to improve the economic profit of oneself, better realize the banking business transformation and development.Melting e purchase electronic business platform as an important part of the Industrial and Commercial Bank of Internet financial strategy, its purpose is to find out a melting lead business to manufacturers to promote financial business platform for the development of new road. In this paper, ICBC financial e purchase and create business platform based on the current situation, in-depth study and comprehensive analysis of the status of China finance business platform and melting e purchase electronic business platform for the development. The further use of the SWOT analysis method from four aspects of strength, weakness, opportunity and threat analysis of financial e shopping environment for the development, and points out that the banking business platform should avoid weaknesses, temporarily "ST" strategy. In this paper combined with the final e purchase the development situation of melt from the marketing strategy and marketing strategy two angle analysis of the development strategy. At the same time, this article from a sound organizational structure, personnel allocation, perfect assessment and risk management four aspects analyzes the financial e purchase platform development strategy to ensure the implementation.This study explores the characteristics of the banking business development, improves the theory of financial business and promotes the transformation and development of commercial banks have a higher theoretical significance. From the point of view of practical significance, Industrial and Commercial Bank of China as the first of the four major commercial banks, through the development of e-commerce platform, is conducive to the use of their own advantages, extending service field, enhance the profit space; and also to better service to the society, to play a positive external effects.