Case Study On The Development Strategy Of The Prime Broker Business For CI Securities Company

A-share bear market for many years continuously rectified crash in 2015,in particular,for A lot of investors are starting to really change idea,give professional investment institutions concept began to take root,private equity funds began rapid development.And derived from the private equity fund the development of asset management and outsourcing business content is multifarious,professional degree is high,the third party is needed to deal with the business.On the basis of asset custody,for private equity funds and other professional institutions to provide delivery of asset custody,trading,clearing and capital intermediary,system operation and package of integrated services including technical support,is the focus of this article main brokerage business.CI Securities company as the first joint venture investment bank,with the 2015 in the Hong Kong Stock Exchange listed,capital strength has been improved,began to force the two level of market and capital intermediary business.At the same time,the release of the asset custody eligibility and the rise of the PB business,CI Securities company has brought important opportunities for development.According to the characteristics and current situation of CI Securities company PB business analysis,in-depth study of CI Securities company to implement PB business development strategy case,using PEST and SWOT analysis tools of strategic management and implementation plan that scientific and feasible CI Securities company PB business development goals.This paper draws the conclusion that CI Securities company should make full use of the existing brand,customer resources and institutions IT independent research and development advantages,and help the company listed on the joint venture shareholders resources,actively expanding PB business marketing channels,reinforcing the number of sales department lack of short board,internal and external integration and process optimization to achieve the PB related business,specific to promote the implementation of PB business development strategy from the organizational strategy,marketing strategy,business model innovation and human resource strategy and other aspects,and strive to three years,the CI Securities company's PB business scale in the top five industries,and the formation of CI and investment bank rival brand innovation.Hope that through this study,can be helpful for the development of PB company's CI business.