Research Of Business Strategy For CCCB Ltd

Overall situation of the world economy showed more stable in2013, China’sdomestic demand growth, although downward pressure, but economic growth willremain steady, the better overall macroeconomic environment creates a goodcondition for automotive industry. In addition, multi-faceted industry policies havebeen introduced which will continue to protect the health of the auto industry.Performance indicators in the industry, it is expected in2014prosperity indexdownward pressure will be increased; steam car sales will continue to grow, butgrowth will be lower than2013levels.2013fourth quarter, the automotive industrysentiment index increased slightly from the previous quarter, early warning indicatorsto keep running in the "green zone", Overall it’s a good healthy industry. Expected in2014, China’s auto industry will continue to run this smoothly transported trend,stable and slightly weaker. Long-term driving force to bring the car rigid demand stillexists. China rising income levels, urbanization has brought more demand for cars,which determines the prosperity index the overall trend will keep running smoothly.This is the basis for the future of the automotive industry to maintain stability. Thisarticle aims to in-depth analyze CCCB Ltd itself and their industry environment tohelp company to develop in the future, making marketing programs, service strategiesto find the right strategic direction, in order to make it rapid and healthy growth, andgradually achieve "best Guangqi Toyota dealer," the long-term goals.The first chapter is an introduction. This section introduces the researchbackground, significance, research methods and contents of the full text of the writtenpart of the foundation.The second chapter focuses on analyze the existing problems. In this part,introduces CCCB Ltd current situation and presents shareholders. And analyze theproblems on development:1. marketing quite outdated, not with the times. For activeforeign marketing meaning knowledge is insufficient, still stuck in the so-doorapproach by the customer. Some further in-depth marketing tool is only based on thenew car test drive. And because of its limited brand itself, he effect is not obvious.2. Service awareness needs to be improved. Some sales consultant’s different attitudebetween selling the car and after sold which affects company image a lot.3.Insufficient supports on financial flexibility, financial stationed mere figurehead ofsuspected shop. The current financial system improves the financial costs anddeclines the utilization of funds.4. Unrest before and after the acquisition, enablingemployees to lose morale. After Zhongheng Group took over after CCCB Ltd, theyreplaced all existing management, which has also taken important positions to hireprofessional managers and Group stationed with knot together ways to make theadjustment.External environmental issues:The third chapter analyzes the CCCB Ltd into a strategic environment, includingmacroscopic environmental and internal condition. Analyze macroeconomicenvironment, political, economic, social, and technological. The internal conditions ofthe analysis, mainly through operating status, supply analysis, sales point’s analysis;financial condition four aspects were analyzed. Plus the analysis of its competitors:same brand or its competitors with the level of hot models). Finally, analysis of longSWOT analysis CCCB’s strength and weaknesses, opportunities and threats, and setout the appropriate growth-oriented strategy (SO strategies), a variety of businessstrategy (ST strategy), reversing type strategy (WO strategy) and defensive strategy(WT strategy).The fourth chapter established a business development plans based on previousanalysis:1. a short-term development projects:(1) help company to adapt to Groupmode as soon as possible, formulate an effective management system.(2) Employeescohesion improved.(3) Retain the existing market share in Changchun.2. Long-term development goals:(1) Group benchmark4S in the same brand.(2)Best Guangzhou Toyota dealer. And established safety implementation to make sureall strategies and goals can be achieved.