Research On Marketing Strategy Of FZ Software Company

With the development of computer technology, the material from the Internet networking, big data, cloud computing. The software industry is leading a new round of economic change, to seize market opportunities better, scientific and standardized marketing strategy is very important for software enterprises.FZ software company is the domestic software industry leader, in the fierce competition in the market, strengthen product R & D and core technology, to establish a scientific marketing system, sustainable development. This article carries on the analysis to the environment, the marketing strategy of FZ company internal and external, combining software profession present situation, on the basis of the market positioning of FZ company, re design the marketing strategy and implementation of security scheme, help FZ software company, the correct choice of marketing strategy, speed up the development of enterprises.In this paper, the combination of theory and practice, in theory as the guide, combined with FZ software company the truth, do an in-depth investigation of the status of the industry, the target market, developed a combination of marketing strategy for scientific and effective for the FZ software company.