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Qt Software Companies, Software Outsourcing Business Marketing Research

Posted on:2008-06-11Degree:MasterType:Thesis
Country:ChinaCandidate:X Y DingFull Text:PDF
GTID:2199360215998323Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Software outsourcing is a mainstream trend of the global development of softwareindustry, as well as the major way for developing country to open global markets into thesoftware industry value network and participate in the international division of labor ofinformation technology. As to the advantages such as costs, human resources, industrialenvironment and industry basis, the international software outsourcing into China becomea obvious trend. More and more enterprises pay a focus on outsourcing.Based on the analysis of internal and external environment and QT software companystatus, this paper uses integrated research methods such as theory analysis,SWOT analysis,AHP method to discuss the related issues during the expansion process into softwareoutsourcing market. This paper identify the target outsourcing market, and discuss themarket access. In preparation for the market launch, the article also gives a positivesuggestion.
Keywords/Search Tags:QT company, software exports, software outsourcing, market development
PDF Full Text Request
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