Business Model Of B2C E - Commerce

With the continuous development and progress of society and economy, e-commerce has gained rapid development, the development of Internet technologies not only enhance the productivity of society, but also to change people’s habits, along with the increasing number of Internet users in China, more and more people are used to using a network of e-commerce trading platform online shopping, our online shopping continues to increase economies of scale. Online shopping for our country, .1 fact, belong to a new thing, its development, there are some problems, but through the practice of continuous improvement, online shopping can raise the level of economic development of our country, and promote China’s economic development.The rise and development of the pharmaceutical electronic commerce is inseparable from the development of the Internet technology, the pharmaceutical electronic commerce in China began in 2005, initially traded in the form of B2B, but because of the particularity of medicine, the Chinese government for the development of the pharmaceutical electronic commerce in a strictly controlled the situation, for the operators of online pharmacies must must have two cards, but strictly against some third party trading platform using legal blank drug trade, but China’s pharmaceutical industry with the development of the Internet industry in China, our country netizen buys upsurge is rising continuously, the pharmaceutical industry also expanded the field of electronic commerce, and achieved gratifying results, B2C electronic business model to become our country the main network shopping mode, the B2C electronic commerce form is the business directly to the consumer, can save the middlemen in the channel’s link, greatly saves the cost of the middle. So from the merchant to sell directly to the consumer price and sell to wholesalers, brokers price must be high, therefore the businessman sold directly to the consumer the profits must be high, and for consumers, can buy drugs directly at below market prices, the existence of price concessions, so the medicine electronic commerce mode is B2C for the manufacturers and consumers win-win. This paper takes the Intel pharmaceutical B2C e-commerce model as the research object, through the present situation of electronic commerce development of domestic and international comparison, the basis and summarized the research present situation of domestic and foreign scholars, analysis of the current development of China’s B2C e-commerce, existing problems, and to the Intel pharmaceutical B2C e-commerce business model as the research object, analyses its current situation and customer groups, profitability, and summed up the problems, and puts forward the concrete solutions.