| This thesis is based on the theories of international marketing, international enterprise strategic management, and frontier theories of marketing. Firstly, the international marketing environment, which includes internal and external, of HTC Corporation is analyzed, the SWOT method is applied to the company, a quantitative analysis method is used to evaluate its international marketing situation, and the problems exist in the international marketing strategy are identified. Secondly, the international market demand of HTC Corp. and the knowledge of its major rivals are further analyzed in order to ensure the competitive strategies targeted. Thirdly, the competitive strategies of HTC Corp. are analyzed from four aspects, which are product, price, channel and sales promotion, and the existing problems are found out on top of that. Finally, this thesis puts forward some suggestions for HTC Corporation. |
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