Research On Amazon 's B2C Business Model

E-commerce as a product of economic development, promoted the process of economic globalization, also make the new network economy coming out and developing. In recent years, the B2 C e-commerce market has realized a high speed development of our country, the market share is growing, but the a few large enterprises in China B2 C market dominant position, the pattern of competition between small businesses, at the same time, compared with developed country mature enterprise and has a certain gap. Amazon is an international e-commerce market leader, its successful mode and the performance is widely recognized.This article first briefly summarizes the basic situation of amazon, amazon B2 C business model and analyses the characteristics and main ways to keep technological edge in. In the final analysis the amazon B2 C business model important enlightenment to our country electronic commerce enterprise, hope to provide some useful reference for the similar enterprises with reference.