Study On Amazon's Business Model

E-commerce is the product of the continuous development of social economy and Internet technology.Since the 1990 s,as an emerging industry,its market size has been rapidly expanding.Regardless of emerging industries or traditional industries,companies want to win market share in the competitive market needs the support of business model.Well-functioning business model can achieve effective communication between suppliers,enterprises and target customers.Each link of industrial chain works efficiently,so that the development process is twice as much can be accomplished with half the effort.Amazon always in the edge of profit and loss swing for more than 20 years,but it can get a firm foothold and keep growing in the impact of the Internet bubble burst,and eventually become the world's retail giant.The secret of success is the good business model.China's e-commerce has experienced a blowout of development in recent years.Vip.com,JD.com,Alibaba and other enterprises have listed successively,but the competition is becoming increasingly fierce.In this context,the e-commerce companies must uphold the open attitude to seek long-term development.Therefore,studying of the Amazon business model will contribute to enterprises to better develop their own business strategy.First of all,this paper introduces the Amazon's profile,including its development history,current situation and the "customer-centric" and "technology as the most important" core values.Then,we analysis Amazon's business model according to the four elements including product services,customer interface,infrastructure and financial composition,and summed up its innovation and shortcomings.After analyzing the Amazon business model,this paper describes the specific development process and current situation of China's e-commerce.Finally,we put forward some useful inspiration for Chinese companies according to the experience of the Amazon.