A Comparative Study Of Amazon's Shopping Network And Taobao's Business Strategy

China’s RSCG has exceeded 30 trillion yuan in 2015,it’s consumer goods market is ranks the second in the world.Including online sales were increasing at a rate of33.3%,up to 39773 billion yuan. With the Internet’s development and IT sector expansion,more and more new nearly-rising enterprises will get into the industry.They need to learn from successful enterprise’s experience and lessons.The research methods are the Document retrieval, positive analysis, compared research,qualitative analysis,summary method,etc. Comparative analysis Amazon and Taobao,find out the similarities and differences between them.First mainly introduces the development situation of China’s electricity industry and the main trend in future development, and the development course,the present situation of amazon and taobao online. Secondly from two angles of micro macro electric business enterprise environment are analyzed. The analysis of the external environment of electricity enterprises in China and electronic business enterprise faces competition environment. Then mainly introduced the Amazon and Taobao’s business model and market positioning. Amazon and Taobao market management mode were analyzed and the changing rule of the market positioning. Amazon’s and Taobao’s marketing strategy are analyzed, using the 4 c marketing model. Main research customer strategy and cost, convenient communication and strategy. Finally based on the above mentioned the development trend of electricity industry and the similarities and differences between Amazon and Taobao, puts forward several suggestion to the other electrical business enterprises in our country.