Study On The Popularization Strategy Of Demonstration Project Of Biomass Energy Comprehensive Utilization System In Cold Region

With China’s large-scale promotion of intensively eared livestock manure pollution of the environment in our country have become increasingly prominent, has become a nuisance. Promotion of biomass energy utilization systems in cold regions demonstration project for the country to improve the energy structure, improving the utilization of animal waste, such as waste reduction achieved is significant. In this paper, the theory of innovation, green marketing theory and strategic management theory as the theoretical basis for the promotion of biomass energy utilization system demonstration project in cold regions, through the analysis of the macroeconomic environment PEST analysis of the project, and the use of Porter’s five forces model analysis of the project industrial environment. Demonstration of the use of the base type, such as the promotion of the implementation of project-based model to promote, establish and adopt a position and fight for social welfare nature of public support financial stability, a sound system and technology to promote the work of the organization, such as network security measures. Provide internal security through the establishment of a sound organizational system to improve policy support and other methods.