Study On The Characteristics And Management Of Tourists In Historical And Cultural Blocks

A city of historical and cultural blocks is a miniature of the historical development of the city, is a city of great historical and cultural heritage. However, the research on the historical and cultural blocks the current domestic and foreign scholars mainly focus on the tourism development of historical and cultural blocks, the protection and planning, lack of research on tourist behavior feature. Accompanied by the formation of the tourism industry of our county of the buyer’s market, must be fully, fully understand the behavioral characteristics of tourists, in order to the development of tourism in the remain invincible.In this paper, historical and cultural district, the concept and meaning of tourists and tourist satisfaction behaviors were defined, and the corresponding point of the literature review on the basis of the behavioral characteristics of tourists a preliminary analysis. Select Yangzhou "Double East" historical and cultural district as empirical research sites. Through field research on the specificity of the protection and development of historical and cultural blocks, the size of the tourists’ behavior management is analyzed, and the Yangzhou "Double East" historical and cultural district of tourism resources of the sort, and then sort out the Yangzhou "Double East" development status of historical and cultural district.In the collection, collation Yangzhou "Double East" historical and cultural blocks tourists’ behavior of the original data base of demographic characteristics of tourists, behavioral data tourists were descriptive analysis and use correlation analysis for tourists demographic characteristics and tourists behavior were studied. The results showed:(1) male visitors to the destination ones; mainly young tourists; a relatively high degree of cultural tourists; the majority of middle-income tourists; more tourists in Jiangsu; (2)The main tourist motivation is the tourism and leisure travelers; the main source of information and networking approach is recommended by friends and family; the most economical choice brand hotels and guesthouses general tourists; travel to Tours based; cultural experience tourists feel better; tourism spending in order to purchase native majority; (3) the decision-making behavior of the tourism destination for tourists, tourism consumer behavior, travel preferences behavior significantly affected by individual characteristics; (4) the tourists’ destination satisfaction, by using the method of factor analysis and descriptive statistical analysis to find out the influencing factors of tourist satisfaction, and the weight of each factor.On the basis of theoretical and empirical research on the actual Yangzhou "Double East" historical and cultural district of tourist behavior characteristics and development is proposed to further enhance the neighborhood culture, increase visitor experience, improve the quality of services to promote the Yangzhou "Double East" historical and cultural district development proposal.