A Study On The Authenticity Of Visitors In Historical And Cultural Districts

Historical and cultural blocks as an important part of the urban historical and cultural heritage system,is the key factor to highlight the city’s characteristic and comprehensive competitiveness.In the face of the increasingly serious cultural crisis,the protection and development of historical and cultural blocks have been highly concerned by the government departments、experts and the public. At present,the research of the historical and cultural blocks mainly focuses on the protection and renewal of the block and the development and utilization of the historical and cultural blocks,the research of the historical and cultural blocks’authenticity is less,the related research from the perspective of tourists’perception is even more rare.With the development of the historical and cultural blocks,measure the authenticity of historical and cultural blocks from the angle of tourists to explore and analyze the protection and improve the authenticity of the block,that is of great practical significance to enhance the historical and cultural characteristics and promote the sustainable development of the block.In the aspect of theory research,the thesis first defines the concept of historical and cultural blocks and authenticity.Secondly,expounds the theoretical basis of the paper from the development and protection of historical and cultural blocks’authenticity.Finally,do literature review focusing on two aspects of historical and cultural blocks and historical and cultural blocks’authenticity,and puts forward the corresponding viewpoint on the basis of literature review.In empirical research,select the "double East" historical and cultural blocks in Yangzhou as an empirical study.First of all,introduce the development situation and historical and cultural heritage of the "double East" historical and cultural blocks. Secondly,design the questionnaire and the corresponding research program based on the theoretical research,using SPSS 17.0 analysis tools to construct the measure index system of "double East" historical and cultural blocks’ authenticity according to the survey data,and calculation of the "double East" historical and Cultural District comprehensive authenticity score.Then,the variance analysis method was used to analyze the different demographic characteristics of tourists’perception.Finally,put forward the development strategy of authenticity protection and promotion based on the statistical data analysis.