A Study On The Influencing Factors Of External Performance Of Enterprise Cooperative Competition Strategy

In the early enterprise competition strategy research focused on competing, but with the rapid development of modern information network, the diversification of customer needs, the scarcity of resource and the homogeneity of the product, intensified market competition environment, the enterprise only rely on their own strength is difficult to succeed in the long, cooperation and competition strategy theory arises at the historic moment, it can make the enterprise to obtain a more reasonable allocation of resources, promote win-win cooperation between the enterprises and complementary advantages. The research about the external performance of Co-opetition strategies, scholars mainly according strategic alliance this unique Angle to study the mode of cooperative competition, early studies also tend mainly to internal performance research, strategy and performance evaluation of external later than the result of internal performance evaluation, the reason of its produce is an external stakeholders to protect their legitimate interests shall not be infringed upon and the information demand, investors and the public, government and other stakeholders require basic theory of enterprise competition strategy mode selection should not only consider the related enterprise internal performance, must also take into account the interests of the stakeholder requirements, namely the external performance of co-opetition strategy. And about co-opetition strategy research in the impacting factors of external performance, most did not distinguish between internal and external factors affecting the performance.This article mainly uses the method of literature review, interview method, questionnaire survey method, and the method of combining qualitative analysis with quantitative analysis, the object of this research is mainly well-known enterprises in jiangsu province and the graduate student of business school MBA in yangzhou university and so on. according to the practice of the cooperation between our country enterprise competition strategy, systematically research cooperation competition and its main influencing factors of external performance, aims to identify how the co-opetition strategy can produce external performance and what are the influence factors of the external performance, hope that through these studies to accurate delivery of co-opetition strategy and realize the strategic goal to provide theoretical reference and guidance.This article through review related literature and analysis, summarized the factors which the affect the external performance of enterprise cooperation competition strategy as:the intensity of industry competition, the alliance structure close degree of cooperative competition strategic, the internal performance of collaboration, cooperation risk and social psychological contract,based on the theory put forward relevant research hypothesis and establish the corresponding theoretical model. Design questionnaire survey, and using the theory of structural equation model (SEM) and AMOS statistical software for statistical analysis to revise the questionnaire survey data, including reliability analysis and validity analysis, etc. Finally, through formal investigation data analysis in this paper, the research conclusion:the intensity of industry has a positive impact to the external performance of enterprise cooperation competition strategy, close degree of enterprise alliance structure co-opetition strategy has a positive impact to the external performance of enterprise cooperation competition strategy, the internal performance of collaboration has a positive impact to the external performance, social psychological contract has a significant positive effect to the external performance of enterprise cooperation competition strategy, while cooperation risk have negative influence on the external performance, and put forward some suggestions about the method of improve enterprise cooperative competition strategy external performance.