Research On Eco - Tourism Development Of Wudalianchi Scenic Spot Based On Tourism Experience

Stepping into the experience economy age, people put forward higher requirements for the traditional tourist service, which makes the experience separate from the service and become the first goal of tourists travel. According to the docking model of social and economic development and people’s hierarchy of needs, the need of tourists’ self-actualization is the current focus. Therefore, tourists not only require enjoying the unique experience in the tourism activities, but also they hope to participate in the Eco-tourism activities and return to nature to feel the simple atmosphere. In this background, Wudalianchi Scenic Area, one of the most representative area of the development of Eco-tourism in China, needs to comply with the trend, grasp the opportunity and meet the challenge.This thesis, through the summary and analysis of the related literature at home and abroad, defines the concept of tourist experience and Eco-tourism. Under the guidance of the Experience Economy theory, the Sustainable Development theory and the Tourist Area Lifecycle theory, the thesis analyzes the Eco-tourism of Wudalianchi Scenic Area using the hierarchy of needs of Manning—Hass—Driver—Brown. Wudalianchi Scenic Area, located in the north of Heilongjiang Province, has beautiful nature environment and unique human environment. Whether the student groups, the working groups, or the retirement groups, can be here to take part in the experience activities related to the volcanic geology, mineral spring water, revolutionary site, and other types to obtain the benefits of leisure and relaxing, health of body and mind, and science education.According to analysis of the present situation, this paper works out the questionnaire about tourist expectation and satisfaction released in July and August 2015. Based on the collection and sorting of the questionnaire, the thesis analyzes the statistics and charts with the ASEB grid analysis, in order to get tourists’ satisfaction situation for thetourist experience of Wudalianchi Scenic Area. Finally, from the five aspects of tourism planning, management system, developing construction, advocacy marketing and monitoring control, this paper proposes the relevant development strategy around these goals, which keep the reality of experience nature, strengthen the experience of tourists’ travel, enhance the profitability of tourists’ education, create the experience environment of harmony and safety and provide the experience service of satisfaction for the Eco-tourism of Wudalianchi Scenic Area under the perspective of tourist experience.