Study On Medical Health Tourism In Wudalianchi Scenic Area

With the improvement of people's living standards and the deepening of the concept of health care,people pay more attention to their personal health.They also hope that through a non-pharmacological treatment method to promote their own health and achieve physical and mental relaxation,medical health tourism has sprung up..At the same time,with the increasingly stable international political environment,Chinese economic strength has steadily improved.In particular,General Secretary Xi Jinping put forward the "One Belt,One Road"strategic thinking,which has consolidated the image of China's responsible big country and attracted tourists from all over the world,tourism.As a famous health resort in China,Wudalianchi is rich in mineral resources and attracts a large number of Russian tourists who come here for medical health tourism.However,compared with medical tourism products in other parts of China,it is relatively rough,with a single product.There is no corresponding product designed for the characteristics of Russian tourists,and it cannot attract more Russian tourists to visit Wudalianchi.Therefore,how to make good use of this opportunity to serve tourists well requires analyzing the characteristics and needs of Russian tourists and designing tourism products that meet their needs.This paper takes Russian tourists from Wudalianchi Scenic Area as the research object,and analyzes the evaluation and demand of Russian tourists for Wudalianchi medical health tourism.First of all,by consulting the references,combing related concepts and theoretical definitions,laid the theoretical foundation for further research.Secondly,it expounds the related advantages of Wudalianchi's development of medical health tourism.Thirdly,the questionnaire survey method was used to analyze the basic situation of Russian tourists in Wudalianchi Scenic Area and their evaluation and views on the development of the scenic spot,which will provide reference for the future development of the scenic spot.Finally,based on the problems existing in the Wudalianchi scenic area,corresponding solutions are given.Through the study of Russian tourists,this paper understands their needs,and aims to provide reference for the future development of Wudalianchi medical health tourism and resist the competitive pressure of competitors,and promote the better and faster development of tourism in Wudalianchi Scenic Area in the new era.