Study On China Yunding Eco-tourism Area Based On Tourism Experience

The arrival of the era of experience economy has caused the widespread attention of tourist experience from all walks of life in tourism industry. The researchers have explored the profound connotations, factors, qualities and other aspects of the tourism experience positively and have achieved fruitful results. However, the fusion researches between the developments of ecological tourism and cultural and creative problems relating to the tourism experience are limited. This paper attempts to use the literature method, questionnaire method, empirical analysis and induction method from the tourism experience perspective, integrates into the cultural and creative ideas, expecting to offer the guidance of scientific theory for the tourism development of ecological scenic spot.This paper selects the "China Yunding" ecological tourism scenic area as the subject, analyses the development condition deeply, gets empirical data through questionnaires and hence proposes the overall positioning of "China Yunding" tourism development—the ecological comprehensive leisure tourism destination. Therefore, the specific development are—integration of the tourism experience and the cultural and creative concept; the design, research and development of the experience-based tourism products; the enhancement of the tourism service experience; marketing of the tourism experience.Therefore, the development of ecological scenic spot should be emphasized on the requirements of travel service products’experience, ecology and cultural creativity from the tourism supporting management to the product development and then to the marketing of tourism products, making the ecological scenic spot people-oriented and fully respect the tourists, communities and enterprise staffs’ interests.