| Since the reform and opening up, China’s real estate industry has been an unprecedented rapid development, along with the real estate market, high profits, more and more enterprises to enter the field of real estate investment. However, the real estate enterprises in the market competition, the lack of scientific management ideas and methods to guide, in a competitive position in the inferior position. The Poly Real Estate Group Heilongjiang company as the research object, according to the Poly Real Estate Heilongjiang company present current situation of the development, the use of PEST analysis model, five forces model of competition on the poly home Heilongjiang company’s own strengths, weaknesses and facing opportunities and threats, root according to scientific analysis proposed for Poly real estate group Heilongjiang company development strategic choices and guarantee the implementation of the method. The exploration of this paper is to perfect the management system of Heilongjiang company, which has a positive guidance meaning, and has some reference value for the real estate enterprises. |
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